The EYE Filmmuseum is one of the city’s best-loved architectural icons, located on the northern banks of the IJ river. The museum’s permanent collection is devoted to the history of film. Their often large scale temporary exhibitions focus on film as an art form. Highly interactive they are designed to appeal to young and old. Visitors can entertain themselves the whole day long, as the museum also hosts film screenings between 10am and 10pm and has a super-scenic café and restaurant with great panoramic views over the IJ river.